Blogging – What’s it All About and Why is it Good For Search Engine Rankings?

“Weblogs” shortened to “Blogs” are web based publications consisting primarily of periodic articles and web links submitted by someone. Blogging is a way of collecting links to web pages and sharing thoughts and ideas with people online. They are personal web pages, sometimes produced every few minutes and sometimes just once in a while. It all depends on the author and what she or he wants to express.

Many blogs provide commentary or news on a particular subject. Others function as more personal online diaries. They are the product of their owners’ imaginations, interests and wit, and it’s probably this personal touch which has made them so popular, especially for political issues swertres hearing today. It has become very popular and is now a huge Internet phenomenon- with millions of bloggers worldwide.

Blogs became increasingly mainstream as political consultants, news services and candidates began using them as tools for outreach and opinion forming email1&1 com. Even politicians not actively campaigning began to Blog to form bonds with constituents. Some Blogs have covered major news such as the December 2004 Tsunami and Hurricane Katrina.

The true power of blogging comes from its interactivity with visitors and other blogs. As an author, you can allow your web visitors to comment on your entries, which then are published along side or in a separate window of your entry. Your visitors who either comment on your blog or make a comment about your blog on their blog, have a name, email address, website – an identity.

There are so many types of Blogs, (the names can go on forever and are quite funny), so there’s a lot of ways to personalize your own. There’s Media Blogs called Vlogs, which are composed of videos. There’s Blogs that just display links called Linklogs. A Photoblog is comprised of photos. Basically a Blog can consist of anything- whether it is videos, recipes, restaurant reviews, links, photos, music, art, etc.

Why Is Blogging Good For Search Engine Optimization?

If you produce a website, your website will score higher in Google rankings (search engine results) if your site is a blog. Google rewards sites for rapidly changing content and links outbound and inbound from other sites, which is the nature of blogs. As you find other blogs that you like to read, you link to them on your blog site. And as others find your blog interesting, they link to you as well. All of this helps build a community of those who share a common interest in each other’s content.

What makes blogs so special? Why do the search engines seem to like them so much? The answer is content. A good marketing blog is updated all the time, quickly and easily. Content is king. We’ve heard that stated time and time again, but repetition does not make the statement invalid. Search engines love content, and good marketing blogs keep feeding them exactly what they crave. Who wouldn’t get bored with the same old static pages? But as you write your blog, and if you write it well, you’ll be able to impress both your clients and the search engines.

And now for the one qualifier. Content may be king, but content alone is like a figure-head king who talks a lot but doesn’t get anything done. For the monarchy to be effective, you have t actually write good and appropriate content.

The first step to write a marketing blog is to set your goals and know why you blog. What this means is that you have to understand that a blog is not an open invitation to post sales material and self congratulatory tripe. The purpose of your blog should certainly be to inform, but it is also an opportunity to communicate with your clients. Search engines may like blogs because of constantly updated content, but customers have come to trust blogs because they feel like this is a chance to “get to know” the company – not subject themselves to more mindless sales material.

When you are writing content for your marketing blog you need to keep a few things in mind. First of all, a business blog, while not exactly creative writing, is not really technical writing either. Everyone has their own style and, depending on the subject matter of the blog, different styles are appropriate for different industries. But in general, a blog should be written in a more conversational tone. This will help you avoid the marketing-speak that can otherwise creep into a valid article.

Next, make sure that your grammar, punctuation, and spelling skills are regularly exercised. All you have to do is spend some time visiting forums or reading blog replies to know that most Internet users don’t have the best grammar or vocabulary in the world. This does not, however, mean that you can allow your blog to slip down to the same level. You are being held to a higher standard as a content publisher than you would be as a normal visitor. And visitors will recognize poor grammar in others, even when they don’t practice it themselves.

“Weblogs” shortened to “Blogs” are web based publications consisting primarily of periodic articles and web links submitted by someone. Blogging is a way of collecting links to web pages and sharing thoughts and ideas with people online. They are personal web pages, sometimes produced every few minutes and sometimes just once in a while. It…

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